About Us

 

A Stylish & Modern Luxury British Brand

 

Timeless Elegance. Exceptional Craftsmanship. Beautifully British.

Founded in 2015 by Safinah, Blush & Ivory is an established British luxury bridal brand specialising in timeless, elegant wedding dresses for the contemporary bride. Established in Dulwich, South East London, our dedication to exceptional bridal design and personalised service attracted a discerning clientele from across the UK and internationally.

Image of Blush & Ivory store 106 Dog Kennel Hill, Dulwich, SE22 8BE, September 2015

In 2018, following three successful years in Dulwich, we relocated to a prestigious boutique in Kensington, further establishing our reputation within the luxury bridal industry and welcoming high-profile and celebrity clients. Throughout our journey, we have remained committed to refined elegance, exceptional quality and understated luxury, complemented by an intimate, private and personalised one-to-one bridal experience. Our move to Kensington allowed us to further develop our signature approach to bridal luxury, offering exclusive, private appointments in an elegant and relaxed setting.

Image of Blush & Ivory store 62 Kensington Church Street, Kensington, W8 4DB, July 2018

Blush & Ivory London | Our British-Made Collection

In 2020, we introduced Blush & Ivory London, our in-house bridal label celebrating British design, exceptional craftsmanship and refined elegance. Designed and made in London, the collection features luxurious fabrics carefully sourced from Italy and France, chosen for their exquisite quality, beautiful textures and timeless appeal. From elegant wedding gowns and sophisticated reception dresses to chic mini and midi dresses for registry office ceremonies, Blush & Ivory London offers a contemporary approach to classic bridal style.

With a commitment to ethical production, fair wages and exceptional quality, each gown is meticulously crafted under the personal supervision of our founder, Safinah. We believe true luxury lies in the details, from the beauty of the fabric and precision of the craftsmanship to the perfect fit and the way a dress makes a bride feel.

Blush & Ivory RTW | A New Chapter in Affordable Bridal Luxury

We are delighted to announce an exciting new chapter in our bridal journey with the launch of Blush & Ivory Ready-to-Wear, our first collection of beautifully affordable wedding dresses, bringing our signature timeless elegance, classic silhouettes and thoughtful detailing to a more accessible price point. Created for the modern bride who appreciates timeless design without the couture price tag, our ready-to-wear collection brings together clean silhouettes, classic elegance and thoughtful detailing at a more accessible price point.

Available to order directly through our website, with an exciting launch at a leading online fashion retailer to be announced in May 2027, our ready-to-wear collection makes finding your dream wedding dress effortless and convenient, offering timeless bridal elegance, shorter lead times and accessible prices. Drawing on our years of bridal expertise, every design reflects the signature Blush & Ivory aesthetic, offering beautiful bridal style and attention to detail at a fraction of the price of our couture gowns.

In the Media

Over the years, Blush & Ivory has had the privilege of showcasing our collections at exclusive bridal events, including intimate fashion shows at the prestigious Corinthia London, in collaboration with Brides magazine. Our collections have also been featured in leading bridal publications, including Brides, You & Your Wedding and Hitched, reflecting our dedication to timeless bridal elegance, exceptional craftsmanship and contemporary British design.

Following the Royal Wedding of Prince Harry and Meghan Markle in 2018, Blush & Ivory was delighted to be featured on ITV’s Lorraine, where fashion stylist Mark Heyes presented a recreation of Meghan Markle’s iconic Givenchy bridal look. Our founder, Safinah, personally selected and styled an elegant, minimalist wedding gown featuring the signature bateau neckline, complemented by a dramatic, intricately detailed veil from Blush & Ivory. The feature demonstrated how timeless, royal-inspired bridal elegance could be achieved at a more accessible price point.

Read more about our ITV feature

Image from Brides Condenaste Fashion Show at The Corinthia Hotel London, 2018

Throughout our journey, we have remained committed to creating a truly personal and memorable bridal experience, placing each bride at the heart of everything we do. From private, one-to-one consultations to thoughtful attention to every detail, our philosophy has always been to make each bride feel special, valued and confident as she discovers her dream wedding dress.

Discover Our Collections

Whether you’re searching for a luxurious British-made couture gown, a beautifully affordable ready-to-wear dress or an exceptional designer sample, we believe every bride deserves to feel effortlessly beautiful on her wedding day.

• Blush & Ivory Ready-to-Wear – Discover our collection of timeless, affordable wedding dresses, available to order online with shorter lead times priced a £800 to £1,500.
• Designer Sample Sale – Discover a carefully curated selection of designer wedding dresses as shop samples at exceptional priced at £650 (70% discount). Please note, all gowns are ex-display samples, sold as seen and may show signs of previous fittings or handling. All sales are final and non-refundable, subject to your statutory consumer rights.
• Blush & Ivory London – Contact us for a private consultation for our exclusive collection of British-designed and London-made wedding gowns, reception dresses and contemporary bridal pieces, crafted with exceptional attention to detail. Priced between £3,000 and £9,000. To arrange your appointment, please contact us at info@blushandivory.co.uk.

We are pleased to offer tax-free shopping for eligible international orders shipped outside the UK, allowing our overseas brides to enjoy our collections without UK VAT. Please note that local import duties, taxes and customs charges may apply upon delivery.

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We look forward to being part of your beautiful bridal journey.

With love,
Blush & Ivory