About Us

A Stylish & Modern Luxury British Brand

Blush & Ivory is a luxury bridal brand founded by Safinah in 2015 to offer luxurious, classic, and timeless wedding dresses for today’s discerning brides. The Blush & Ivory London collection showcases proudly British made elegant wedding dresses, demure reception gowns and chic mini-midi registry office dresses.

At the heart of the brand is the love of rich and elegant fabrics sourced from Italy and France which bring together the elegance and grace of the collections. Each garment is designed and made in London with the intention of bringing fair wages and craftsmanship to the forefront of the bridal and fashion industry while also ensuring the highest standards are maintained to the finish of all garments as production is overseen by Safinah.

Over the past eight years, we have proudly hosted intimate fashion shows at the Corinthia London Hotel in collaboration with Brides magazine and featured in many esteemed bridal publications and blogs such as Brides, Your & Your Wedding and Hitched.

Image from Brides Fashion Show at The Corinthia Hotel London, 2018

Our experienced and knowledgeable seamstresses provide a comprehensive fitting service to ensure each wedding dress fits perfectly on our clients wedding day. We also offer a specialist cleaning, mending and boxing service to preserve and cherish the wedding dress as a post-wedding aftercare service.

We believe the ultimate luxe shopping experience is delivered in full privacy, therefore, all appointments are all held in our private studio with only one bride having our full attention.

Book your private bridal consultation here – Appointment booking

View our sample sale wedding dress collection here – Sale